The 3d Student Forum "Marketing 6.0": Where Future Strategies Are Born

In the period fr om March 12 – 14, the BSU Institute of Business hosted the 3d Student Forum "Marketing 6.0", which combined education and practice. The organizers prepared a packed program featuring leading specialists from SberBank, Alfa-Bank, A-100 Development Group, "Modum – Our Cosmetics," and other market leaders.

Irina Ivanova, Deputy Director General for RES of the Minsk branch of the BelCCI, made a welcoming speech at the opening ceremony of the forum. She emphasized the importance of developing modern marketing competencies for future specialists and the role of digital technologies in transforming business processes. The Minsk Branch of the BelCCI acted as the general information partner of the forum.

The Marketing Olympiad, organized on March 14, was a highlight of the two-day event and made a vibrant finale of the forum. Over 20 teams from the country’s leading universities and colleges competed for the title of the best. Participants solved real marketing cases, developed promotion strategies, proposed innovative solutions using artificial intelligence, and defended their projects in front of the experts.

The best teams were awarded commemorative prizes by the Minsk Branch of the BelCCI and the forum's partners. The main prize of the Olympiad was the Mercury statuette, the ancient Roman god of trade and patron of commerce.

The Olympiad demonstrated the high potential of young professionals. These are the people who will create marketing strategies for the future, wh ere innovation, clear vision, and creativity will be the basis for achieving the business goals.

The forum has come to an end, but the knowledge, skills, and new contacts gained will be a good start for its participants to study and make a career.