«Student’s Digital Days SB BSU» 2nd Forum

Sergey Nabeshko, the Director General of the Minsk Branch of the Belarusian Chamber of Commerce and Industry, took part in the opening ceremony of the 2nd forum «Student’s Digital Days SB BSU», which was held on March 14-15 in the School of Business of BSU.

The opening ceremony was started by the speech of Elena Poddubskaya, the Deputy Director for Science and International Relations of the School of Business of BSU. She admitted the role of marketing processes in enhancement of modern business-processes’ efficiency under the conditions of digitalization.
Sergey Nabeshko, the Director General of the Minsk Branch of the Belarussian Chamber of Commerce and Industry, addressing the participants of the event, wished them good luck and expressed the hope that they will strive to use their knowledge and skills for the benefit of Belarusian society, and that some day the today’s students will become the employees of the leading domestic enterprises and organizations.

More than 300 students from Belarus and Russia took part in the forum. The aim of the event is to develop students’ competence in the field of digital-marketing, which nowadays is particularly pertinent to promote the products of different enterprises and organizations in the digital environment.

During the first day of the forum the specialists of different industries conducted workshops, which was devoted to the global trends in the field of digital transformation, development of entrepreneurship on the online marketplaces, the efficient application of digital-instruments for building customers’ loyalty and relations with targeted audience, introduction of artificial integrity.
On the second day of the forum the “Marketing skills” contest was held. During this event students’ teams were competing by fulfilling three tasks, including development leadership qualities, knowledge of the basis of marketing theory, and solving the case study given by the forum’s partners. The contest winners were rewarded with the souvenirs of the Minsk Branch of the Belarussian Chamber of Commerce and Industry. The event closed with the academic competition of digital-marketing, during which the finalists presented their creative concepts of social projects’ promotion for their universities.

The organizer of the forum was the School of Business of BSU with the assistance of the Minsk Branch of the Belarussian Chamber of Commerce and Industry.