Information-publishing and PR-business support

Press-tours

Why are press-tours important and efficient?

Press tours are effective when it is necessary to communicate to a wide audience information about a company, unique products, services, innovative technologies, new product releases, a tourist or cultural site and more.

A press tour is a unique opportunity to communicate to the reporters on-site something that you would like to tell to as many people as possible and at the same time obtain broad and unbiased coverage in the leading and specialized mass media. You can, of course, provide reporters with your own materials. However, such materials in most cases are published as advertising, which is expensive and significantly weakens the readers trust. The advantage of the press tour is its less official nature comparing to interviews and press conferences. The reporters are participants of the event and they can see everything from inside. The press tour allows creating obviously loyal attitude of the reporters, which increases the likelihood of positive publications and frequent mentioning of the company in mass media.

Thus, a press tour gives you a unique opportunity to make yourself known.

Minsk Branch of the BelCCI has a well-designed mechanism to organize effective press tour, which consists of several stages: